• Shelley Yates

Media Mentions

Swiping Right in 2020: How People Use Dating Apps - The Manifest

Shelley Yates, communications expert and founder of Yates Communication, met her husband on dating app Coffee Meets Bagel. It took her a year of using the app to meet her current husband, but she still enjoyed dating apps before that. 

“I think the experience varies from person to person,” Yates said. “One of my friends exclusively used Bumble and met her husband from it. I had a similar experience with Coffee Meets Bagel, and another friend living in NYC swears by OkCupid.” 

This 14% success rate might seem slim to those downloading dating apps to find something long-term, but it’s stories such as Yates’ that keep people downloading and using the apps. 

Camille Virginia, the author of The Offline Dating Method, argues in her book that dating apps are designed for user engagement (i.e., “keep swiping!”) rather than the user’s desired outcome (e.g., “find love”), like casino games.

“Think about it: As soon as you find your lifelong partner, the platforms lose you as a customer,” Virginia wrote. 

Virginia acknowledges the potential for success stories like Yates’ but encourages her readers not to rely on dating apps as their sole gateway to dating. 

AICPA ENGAGE: Let's Get Radical with Shelley Schexnayder (video)

Why Liberal Arts Majors May Take Over the Tech World - Channel Futures

Shelley Schexnayder heads up content marketing initiatives for Apptricity, a provider of IoT M2M mobile supply chain and spend management software solutions in Dallas, Texas. If you had told her when she was a creative writing major seven years ago that someday she’d be writing about enterprise software applications, she’d have laughed in your face. But she also credits her liberal arts education with the very skills that make her a valuable asset to a tech company. She may not be able to code, but she can translate between the development team, business development and the end user to craft a message that drives Apptricity’s business forward.

"I think you’d be hard pressed to find an industry where an English degree isn’t an asset. Regardless of what you’re doing — selling, creating, stocking, analyzing, whatever — you’re using words to do it."

Schexnayder explains that the tech world can be very insular, and the industry has a tendency to use business and technical jargon that is inaccessible to most people outside of the sector. She sees her English degree as a huge asset because she can understand the value proposition and competitive differentiators from a technical standpoint while also knowing how to get that message across to potential customers.

"Here’s an example: my company offers asset geolocation through RFID tagging. In plain English, we can help you track the movement of a company laptop from one room to another from the other side of the world. Which do you think helps us get our point across more easily?' she asks. “In short, having an English degree makes the technology industry accessible to non-techies.”

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